When you hear the word “basic,” what comes to your mind? Is it ordinary, unexceptional or common? Most might say yes, and as a self-professed rebel, you’ve likely steered away of anything seemingly basic for years.
Yet, SERNES views basics a little differently. These aren’t those work chinos, or a solid indigo-dyed jean that everyone else seeks for its supposedly classic appeal. No, basics, to us, form the building blocks of your wardrobe — getting you through each day, and delivering the perfect mix of individuality and versatility. In short, our basics take you far without squashing or erasing what makes you unique.
What Makes a Basic Men’s Jean?
Ever see a rockstar in khakis? Guys on tour, who always have a lyric or riff in their head, don’t do business casual. You know what we mean — the middle-manager polo and the creased pants, of which everyone seems to have at least one pair in their closet. It’s the inexplicit uniform of going along without questioning the status quo.
When you’re free of these expectations and strive to live life to the limits, SERNES crafts basics for you, designing our staple jeans in Los Angeles and having them manufactured in Europe. We begin with something straightforward — what most would, in fact, say is basic denim. You’ll see solid blacks and whites, indigo, and grey, with varying degrees of saturation.
We’re not satisfied at this point — and know you won’t be, either. We continue down our rebellious path by pushing the boundaries of “basic” assumptions — a rip here, some distressing there, and a bit of paint or a patch for contrast.
Among your wardrobe, our basics pair with everything — bright patterned shirts to simple crewneck tees to flannel when you feel the temperature dip. When building your own basics — and not the foundational garments everyone else says you should have — this is the place to start. Browse now, and get free express shipping on your order.